Polyurethane is a material that combines resilience with flexibility and is capable of absorbing impact, resisting wear and maintaining its integrity over time. That’s why it finds its way into such a broad range of applications. It quietly delivers safety, sustainability and strength in many areas from factory floors through to vehicles. From street furniture to flexible isobags for the ceramics industry.

Our floor squeegees blades are one of the most relied-upon tools in countless environments and are cut from a centrifugally cast polyurethane sheet using our high precision, CAM-controlled cutting tables. We have decades of experience and have perfected the manufacturing process to ensure that the blades retain their flexibility without splitting or warping. It may be a small component but we know these blades have a big role to play in helping operations run efficiently and in maintain hygiene. It isn’t just about saving time and reducing costs it also reduces waste and supports a more sustainable manufacturing process.

The same principles apply to our cycle hoops and ImpactFlex™ bollards. Designed to withstand repeated impact and exposure to the elements, they combine strength with adaptability. Unlike traditional materials that rust, crack, or degrade, polyurethane offers endurance without compromise. Every hoop or bollard we produce reflects the same precision process as our industrial parts poured, cured, and finished under strict quality control here in the Forest of Dean, Gloucestershire.

What often surprises people is the variety of ways polyurethane supports everyday life and in ways they hadn’t anticipated. It’s in a variety of industries from mining to construction, defence and military through to water treatment plants. It’s used in public spaces and wherever you find the need for reliability, Watts products are quietly doing their job in the background. It’s all about the unseen, consistent performance that keeps things moving safely and smoothly.

As a British manufacturer with over forty years of experience, we’re proud to continue developing solutions that combine innovation with craftsmanship. We’ve seen technologies evolve and industries change, but the need for durable, dependable materials remains constant. Our focus is on creating products that don’t just meet today’s demands but continue performing for years to come.

5 Things to Know About Our Range

1. One Material, Endless Applications
From industrial cleaning to street safety, polyurethane adapts to almost any environment. The same precision-moulded material used in a squeegee can also be found protecting a city centre as part of an ImpactFlex™ bollard.

2. Built to Last, Built for Less Waste
Durability is sustainability. Every product that performs longer reduces landfill waste, replacement costs and environmental impact, proving that smart engineering is also greener engineering.

3. Made in Gloucestershire, Trusted Worldwide
All our products are manufactured in the UK, where our team oversees every stage of design, casting, and testing. British-made quality isn’t just a label… it’s a level of accountability we’re proud to stand by.

4. Polyurethane Outperforms Traditional Materials
Compared to rubber, metal or plastic, polyurethane offers a unique balance of strength and flexibility. It won’t rust or crack, it absorbs impact, and it keeps performing under pressure and that’s why industries keep returning to it.

5. Precision is Our Common Thread
Whether we’re casting a small squeegee blade or a heavy-duty bollard, the same meticulous standards apply. Precision moulding, consistent curing, and rigorous testing ensure that every piece carries the Watts signature of performance through precision.

If you’d like to find out more about any of our product ranges then give us a call on 01594 847150 or email sales@wattspu.co.uk.

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